Created by Brief Communication


Active in Europe and in Switzerland we are the ideal partner to position and commercialize your products to millions of customers represented by this market. We operate primarily in the consumer electronics and sport business, while exploiting new opportunities that are emerging in a market in constant motion. The privileged relationships with our business partners and our vivacity make our company a serious entry point to penetrate the market quickly and efficiently.

Our products are distributed with the respective guarantee of your country. We keep our commitments to our customers and offer them high-quality products while emplementing an effective quality control in line with the highest international standards.

Multimedia and consumer electronics

Pure Acoustics

In 1994 Pure Acoustics began manufacturing high fidelity pro audio speakers. Now nearly 20 years later the Pure Acoustics name is being distributed globally in over 40 countries around the world.

Pure Acoustics was established to fulfill the need for high quality speakers of exceptional design at an affordable price. After years of research and development using a unique crossover design and some ordinary technologies, the results exceeded our expectations.

Our founders started operating in the early 1990s, focusing on the sale of loudspeakers and home theater systems. After ten successful years in a few limited markets, we expanded to a global market with distribution on all continents.

By manufacturing all parts ourselves, from the voice-coil to the crossover, we manage to produce high quality, low-cost speakers, individually assembled with extraordinary quality control. Our team's dedication to quality, reliability and attractive design has created the best value home theater systems you will find today.

Multimedia and consumer electronics


ICON is the world’s largest fitness equipment manufacturer, leading the industry for over 35 years. No other company that provides a more complete and innovative range of fitness products. ICON owns 17 fitness brands, including top brands like NordicTrack, ProForm, iFit, Altra, and Reebok. iFit is the world’s most connected fitness platform, bringing together every part of a healthy and active lifestyle. iFit is a real ecosystem you can find iFit products in the bedroom, office, kitchen, gym, and on the go. iFit not onlu connects and tracks everything you do but provides you with with personalized daily plans for activity and nutrition, and gives you sleep tips.



We weren't started in some corporate office, but in the back room of a Wasatch Mountain running store. Our founders, — elite athletes and running store managers, — wanted a shoe that let you run the way you were born to. They noticed that the design of most running shoes was hurting runners more than helping them. Elevated heels promote high-impact landing and narrow toe boxes squeeze the toes out of their natural position. What began as experimental shoe alterations has transformed into the only shoe company to provide a cushioned Zero Drop™ platform and FootShape™ toe box. This innovative combo promotes low-impact technique and allows your feet to remain in a natural, relaxed position across every terrain.

Why Altra ?

Traditional running shoes feature pointy toe boxes that squeeze the toes out of their natural position—increasing risk of bunions, hammertoes, and plantar fasciitis. Altra's FOOTSHAPE™ TOE BOX allows the toes to relax and spread out naturally and the big toe to remain in a straight position. This enhances stability and creates a powerful toe-off to maximize running performance. We wish we could call it some scientific breakthrough, but we're simply giving your foot the working space it needs.

Years ago, Altra founder Golden Harper began melting off outsoles and removing the excess heel elevation from their traditional running shoes. It was ugly, but it worked! The term " ZERO DROP™" was coined to describe the level cushioning and perfect weight balance from heel to forefoot. This natural balance aligns the feet, back, and body posture for less impact. It also strengthens the Achilles and lower calf muscles that have been weakened over a lifetime of running on elevated heels.



Qimmiq is a breed of Husky also called Canadian Inuit.
It is appreciated for its loyalty, courage, stamina faithfulness and it helps you to discover new areas.
Qimmiq is the alliance of these strong values, love of sport, and the image of nature.
The world of the image is changing and evolving fast towards new technologies. Our ambition is to become a reference brand for quality image and virtual reality.

Qimmiq is:
- A quality brand dedicated to the image of universe
- An ecosystem of products that constantly follow market trends
- A neat design

Aimed at a young audience, but not only. Qimmiq also meets the needs of athletes, families and professionals.

Qimmiq is also:
- A strong DNA: The picture quality!
- A leitmotiv : Design, Quality, Simplicity
- A principle : products at the right price

Educational toys


Makeblock Co., Ltd is a robotics startup from Shenzhen established in 2013. Its main brand Makeblock, founded in 2011, is a leading DIY robotics construction and STEM education platform for makers, hobbyists, STEM learners, and educators. Makeblock empowers people to turn ideas into reality by providing STEM Kits, Tech Kits, DIY Kits, a building block platform of over 500 mechanical parts and easy-to-use electronic modules, graphical programming software, and online and offline courses.

To be the world's most respected brand in STEM education and entertainment robotics.

To help people construct their ideas into reality, to enrich the soil of creativity and to take education to the next level.

Home Fitness


The fitness world is constantly evolving. With new research and technologies comes greater knowledge and better results. ProForm® is the leader of in-home fitness, providing beautifully engineered products that are accessible, affordable, and infused with the latest in fitness technology.
What’s your ultimate goal? Will being healthier let you spend more time with your family? Does your morning workout give you what you need to battle the stresses of the day? Everyone with a fitness goal has a reason to change.
A fitness transformation takes hard work, but is made more achievable when the right approach is taken. We believe that taking action will produce change and provide the best opportunity to progress.
For over 30 years, ProForm® has offered the motivation needed to start and continue a fitness transformation. We provide the confidence necessary to transform. Whatever your reason to be better, our goal is to instill confidence in you and see you change inside and out.
We are passionate about helping others find success, and we continually lead the industry by staying on the forefront of fitness and providing the most effective workout possible.
ProForm®. Smart Fitness Starts Here.

Home Fitness


The Beginning
About 25 years ago, NordicTrack skiers began popping up in living rooms all over the country. With the help of a vigorous television marketing campaign, a new fitness craze was born. The appeal was obvious—the skier infused the smooth feel of cross-country skiing with the calorie-burning benefits of a total-body workout.
The secret was in the design. Gliding wood skis provided the perfect amount of resistance, the flywheel cables simulated the feeling of actual skiing and the precision adjustments allowed customization for each user.
As time went on, the NordicTrack line grew to include dozens of skier models for sports enthusiasts at every level. Eventually, they expanded into the area they now know best: smooth, low-impact exercise machines. This led to the release of a new line of ellipticals with the patented NordicTrack touch.
A New Era for NordicTrack
With a second wind in the late 1990s, NordicTrack began to expand into other home fitness equipment, including its acclaimed line of treadmills and Incline Trainers. The same flair for ultimate design and comfort led the company to sell strength machines, stationary bikes, steppers, apparel and much, much more.
Life's An Adventure. Get Ready for It.™
NordicTrack has come to symbolize the means for serious athletes and fitness-buffs alike to "get ready for adventure," whatever that may be. Whether it's preparing to rock climb in Yosemite, river raft on the Colorado or simply fit into that new swimsuit, NordicTrack has the solution.
Today, NordicTrack a leading brand of ICON Health & Fitness, and the complete line can be found at NordicTrack products are available around the globe including NordicTrack Australia, Workout Warehouse, Elite Fitness New Zealand, and Treadmill World.

Hydratation pack

Ultimate Direction

Ultimate Direction since 1985

In 1985 Ultimate Direction invented the entire category of hydration packs. We created the first waist pack for carrying bottles, a few years later made the first pack/strap to carry a water bottle in your hand, and have made many other innovations that define what a hydration pack is today.

30 years later we remain a market leader, having created and popularized the "vest" concept for carrying water. We introduced the very first women's-specific line of hydration packs and have brought the classics of the past into the technical future with award-winning gear such as our Fastpack and Ultra Jacket.

Our products are designed by athletes for athletes, and the Jenny Collection was designed by women for women. Some of the best runners in the world thought long and hard about what works the best, and the result is absolutely great gear.

one mission

Our mission is to provide the ultimate in high performance hydration for everyday athletes. We reengineer, reinvent, and redefine high performance hydration for everyday athletes.

one history

It all began when UD founder, Bryce Thatcher, solved his hydration problems by taking matters into his own hands-crafting his first hydration pack on his mother’s sewing machine.



Swip was created in the very heart of the swiss alps, to meet the demanding needs of athletes in difficult conditions. In this environment, intense efforts are common, and people are demanding.