top of page

Ultimate Direction

In 1985 Ultimate Direction invented the whole category of hydration packs

They created the first waist bag to carry bottles, a few years later they developed the first bag/strap to carry a water bottle in the hand and we made many other innovations that define what is a hydration pack today.

30 years later, UD remains a market leader, having created and popularized the concept of the "vest" for carrying water. They launched the first-ever line of women-specific hydration packs and brought classics of the past into the technical future with award-winning gear like our Fastpack and Ultra Jacket.

The products are designed by athletes for athletes, and the Jenny collection was designed by women for women. Some of the best riders in the world have thought long and hard about what works best, and the result is absolutely brilliant gear.

Their mission is to provide the ultimate in high performance hydration for everyday athletes.

bottom of page